British lingerie giant Figleaves has ditched airbrushing for its latest campaign. The online lingerie and swimwear brand has launched Confidence Looks Great On You for AW18, featuring models of different sizes who have not had their body shapes digitally retouched. The plus size range will also be extended, catering for a size 28 back to a 52 back, and an AA cup to K cup, both depending on range.
The news this week that Jan Singer, the C. And its adherence to that vision of sexy will not be compromised. It has shed nearly half of its total viewers in five years.
Excessive frills and embellishments are optional. Christina Viviani, the co-founder and creative director of The Great Erosa New York-based lingerie and leisurewear brand, gets it. To make things a little less daunting, she suggested feeling the different types of fabric while shopping, trying on different bras with T-shirts to see how they fit and taking your time throughout the process.
Key takeaways:. To some, it was offensive. The company has cancelled the annual televised fashion show that has faced derision and its lowest ratings ever, brought in new brand leadership, closed dozens of stores and has pledged, if shareholders agree, to add three new independent directors to its board.
While the runways were chockablock with pretty, sexy underpinnings, I was thrilled to see the array of body types of the models: women of all shapes and sizes paraded the runway. And you know what? They looked beautiful in their remarkably regular-looking bods so not the willowy, long, and lean physiques that typically stalk down the runway.
Drop us a few lines about the task and we will get back immediately to see we how we can take the discussion forward. Our rich insights and effective strategies help our global clients keep their digital campaigns sharply focused on business outcomes. Often considered taboo, the complex relationship that women have with that ubiquitous wardrobe staple—the bra—has not always been explored openly. Social media is a place where women find it easier to talk about their lingerie woes.
These five women tried on four Christmas and holiday-themed lingerie that varied from quite scandalous to downright cute. Here's what they had to say about the festive pieces:. It could be hazardous.
Women are used to being bombarded with images of perfectly toned, honed, waxed, tanned and groomed ladies in order to sell us things. Many brands are beginning to cotton on to the fact that the use of emaciated models in advertising is directly linked to surges in eating disorders among men and women. In recent years, there has been a backlash against this damaging trend in the fashion industry. Brands such as ASOS, Target, Old Navy and even Vogue magazine are deciding to promote 'plus size' models instead of the usual thinner types, which has been proved to be good for women's mental health.